Margaret Heffernan is one of the UK’s most highly regarded thought leaders. An entrepreneur, CEO and keynote speaker, she is the also author of five previous books: Beyond Measure, A Bigger Prize, Wilful Blindness, Women on Top and The Naked Truth. The best-selling Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times, and was shortlisted for the FT Business Book Award 2011. Her TED talks have been seen by over eleven million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Born in Texas, raised in Holland and educated at Cambridge University, Margaret worked in BBC Radio for five years where she wrote, directed, produced and commissioned documentaries and dramas, and has herself written five plays.