Julia Hobsbawm is a businesswoman who is also a commentator, speaker and coach on communications, entrepreneurship and work life balance. She began her career in PR and co-founded the ethical PR company Hobsbawm Macauley in 1993. Julia went on to found Editorial Intelligence, a knowledge networking business. Julia is the author of several books including The See Saw: 100 Ideas for Work Life Balance, which led to the formation of work life balance workshops and the distance learning forum www.worklifeseesaw.com. Julia Hobsbawm has lectured, broadcast and published widely for amongst others, BBC, Sky, The Times, Spectator, Comment is Free, University of Stirling, Columbia School of Journalism, and Oxford University (Reuters Institute). She was recently named the world's first professor of Networking at Cass Business School.