In May 2004, Alannah was appointed Creative Director of Selfridges. In addition to defining the creative vision for the brand, Weston led the company’s corporate social responsibility initiatives and spearheaded Project Ocean, which raised awareness of the issue of overfishing. In January 2014, Alannah was appointed Deputy Chairman of Selfridges Group, a position she currently holds. Alannah is a Director of George Weston Limited and is Chair of the Selfridges Group Foundation. She is also on the boards of the Reta Lila Weston Trust for Medical Research and The Garfield Weston Foundation in Canada. Based in London, Alannah is married to the architect Alex Cochrane and they have two children. Alannah Weston was born in Ireland and grew up in Toronto. She went on to read English at Merton College Oxford, graduating with a MA Hons in 1994.